If you are wondering what this title is all about I will not be able to fill in the blanks for another 2 months 
Over the last 12 months I have been creating a concept for my own TV show in which I aim to educate people about a new way to look at food. I am pleased to say that after my recent trip to New York I now have an amazing developer on board who has a proven track record in the American Television industry and has been nominated for an Emmy Award as an Executive producer. We are now going to work together to bring this dream to reality.
Both the name of the series and the exact concept of the show will be announced once negotiations have come to a conclusion and a network has been confirmed.
What I can tell you is that it will be pretty much be a “Fly on the wall” account of what happens in my New York Lab everyday.
Stay tuned for more details……………………………………………….
Posted on July 5th, 2010 by adam | 6 Comments »
The link between food and design is not a revolution, we as Chefs have been associating the 2 worlds every time we create a new dish ever since the beginning of Gastronomy. But how many of us really research the concepts behind design? There is a strong Psychologybehind why we will love some things and hate others, just on appearance. So in knowing this doesn’t it make sense to really understand why? Do you know for example the majority of people find the colour blue in food repulsive and un-appertizing? What if you didn’t know this and you spent days or even weeks perfecting a new dish which was blue? Industrial designers spend a lifetime trying to create items which are appealing as they simply will not sell unless they are. I spend a lot of time reading books about industrial design and also Psychology of design, I strongly believe people make up there mind if they are going to love or hate something as soon as it is put in front of them. Plus I figure if it has even the most remote of links to what we do, then we need to know about it!
Check out this amazing design website which kept me amused for at least an hour today, it is interesting as I am in the process of Designing some restaurants with a top Architecture company and it has definitely provided some more inspiration!
http://www.thecoolhunter.net/
Some books on the topic which I have and can strongly recommend are:
Posted on April 28th, 2009 by adam | No Comments »