Sometimes as a consumer we need to be a little less concerned about seeing our food displayed and rather insisting that it be stored correctly.

Here in Spain the people seem to be attracted to the place which proudly displays it’s offer in the window for the word to admire. Take the photo above as an example of what to look for in a place you would never eat. This is a restaurant around the corner from my house in the center of Madrid which is always quite busy.

The photo is not the best as it was snapped from my iPhone, but I think it is clear enough to spot the error of their ways. We could use this as one of those photos where you try to find as many errors as possible. I will list a few:

1. It is an open chiller with no separation of the meat and seafood, so the meat will start to develop the smell of the fish and the fish that of the meat.
2. They obviously don’t rotate the stock as they get an order as the skin of the Hake was dehydrated and the surface of the meat was oxidized, plus the eyes are sunken.
3. The fish below the Hake will be taking the flavor through osmosis
4. The cubes of Ice are too big and will be crushing the flesh of the fish from direct contact
5. Etc, Etc, Etc

But by far the most alarming of all of this has to be the effect of the sun. This window gets the effect of the full afternoon sun for about 2-3 hours!

As a general rule I will never eat anywhere that displays their produce in this fashion except if it were a fish market where they have a high rotation of stock and fresh everyday.

Are you one of these people who find this inviting?